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PATTI J. ADAMI
DIRECTOR |
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Patti Adami has spent
her professional career in public relations, advertising and marketing
for a variety of clients. Prior to joining Third Age in 1990, Ms.
Adami served as Director of Public Relations and Communications for
the Pennsylvania Association of Non-Profit Homes for the Aging (PANPHA)
and was Special Assistant and communications advisor to Linda M.
Rhodes, Secretary of the Pennsylvania Department of Aging from
1987-1990.
Ms. Adami is
primarily involved with strategic marketing and planning for Third Age
clients and has participated in market feasibility studies, project
development, strategic planning assignments and marketing audits. As
an experienced focus group moderator, Patti hears first hand the
ever-changing needs and desires of the retirement-aged population
regarding their preferences for retirement living and is able to
advise clients on critical market issues such as unit size, services,
amenities and fee structure. |
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Presentations
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Marketing’s
Dirty Little Secrets, FAHA Annual
Meeting, Boca Raton, Florida, July 2003
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How to
Write a Marketing Plan, AOPHA
PRAMD Seminar, Columbus, Ohio
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Developing
Effective Brochures and Collaterals,
MANPHA Annual Meeting, Ellicott City, Maryland
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The
Vacancy Game, PANPHA Annual
Meeting, Hershey, Pennsylvania
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Developing
Your Marketing Plan, PANPHA,
Harrisburg, Pennsylvania
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Keeping a
Competitive Edge Through Effective Public Relations
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Knowing
Your ABCs (Advertising, Brochures and Collaterals),
AOPHA, Columbus, Ohio
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Strategic
Planning: Marketing,
AOPHA Spring Educational Conference, Cuyahoga Falls, Ohio
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How to Go
from Assisted to Independent Living,
ALFA conference, Reston, Virginia
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Marketing
on a Shoestring, PANPHA Annual
Meeting, Pittsburgh, Pennsylvania
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What You
Should Know About Retirement Communities,
F&M College Alumni program
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