Third Age utilizes a
variety of methodologies and approaches to determine the market feasibility and
appropriate sizing for your proposed new development or expansion project. Components of
the assessment include the following:
Key
informant interviews
Resident
profile analysis
Site
suitability review
Identification
and mapping of primary service area
Demographic
analysis of primary service area
Detailed
competitor analysis
Application
of proprietary bed need and market share methodologies.
Consumer
Surveys (Telephone or Mail)
In order to further
evaluate the market demand for a proposed project, Third Age will prepare and conduct a
telephone or direct mail survey of the potential consumer market of age and income stratified
households that are located within the primary service area.
Focus Groups
To test the marketability of important
components of a project including location, sponsorship, amenities, services and price,
Third Age will organize and conduct focus group sessions with prospective residents.
